We tune AI to your business — so it handles the admin work your team loses hours to. The inbound that never stops. The drafting that eats your evenings. The paperwork that nobody has time for. Installed in days, fixed price, running on your existing systems.
Common workflows
The five patterns of work that AI agents carry, in every business we install for. They look different in conveyancing than they do in a warehouse — the specifics for your sector are in 02 below.
Anything arriving by WhatsApp, email, voice note, web form or phone — orders, callouts, maintenance reports, quotes, enquiries — parsed, normalised, and dropped into one queue. Reviewed each morning before the day starts.
5–10 hrs/week saved · everything in one place to act on
Quotes, replies, weekly client updates, onboarding packs — drafted on the facts of the matter, in your house tone. You review, edit if needed, send. Hours of writing turn into minutes of review.
From hours of writing to minutes of review
Inbound messages and calls categorised by what they need (urgent · draft-ready · wait-for-human), with replies pre-written where the answer is obvious. Every enquiry handled the same day, in your tone.
Inbox cleared by lunch · nothing slips overnight
A morning email summarising overnight activity, items needing your eyes, money in and out, anything off-pattern — pulled together from every tool the business uses.
Open the laptop, see the day in 30 seconds
The paperwork that never stops: ID and compliance docs, references, receipts, renewals, supplier reorders, deadline chases. Request, remind, file, flag exceptions — running quietly in the background until done.
Nothing slips through the calendar · exceptions get a human
— outcomes setup engagements aim for —
Industries
How those five patterns install in your sector — using the vocabulary your team already speaks, and the outcomes typical engagements aim for.
01Property · law
"Where are we?" calls all day. AML/KYC paperwork lost between client, broker, and the other side.
→ 1–2 days/week back per fee earner · status calls drop sharply
02Property · agency
Vendors expecting a weekly update. Hot applicants and fresh instructions never quite meet in time.
→ Negotiators stop spending Fridays writing updates · hot applicants reach new instructions same-hour
03Property · lettings
Maintenance reports landing at 11pm. Tenancy renewals, gas safety, references slipping month-on-month.
→ No maintenance report sits overnight · renewals close weeks earlier
04Finance · advisory
Chasing receipts, bank statements, MTD information — every quarter, every year-end, every January.
→ Year-end season ~30% calmer · onboarding from a week to a day
05Operations · supply
Orders on WhatsApp, email, voice notes, the phone. Stock running out before reorders go in.
→ Pick queue ready by 7am · out-of-stock incidents drop noticeably
06Field services
Lose work to whoever quotes first. Phone rules the day, paperwork eats the evening.
→ Quote win rate climbs 15–25% · customer calls handled while you're on the tools
Also a fit —private clinics, dentists & physios · vets · IFAs & mortgage brokers · recruiters · event venues & caterers · small manufacturers and print shops. The thread is the same: admin sitting between the work and the customer.
Engagements
A clear ladder — from one workflow installed in days, through to ongoing support as the business changes. Pick what matches where you are; you can always step up later.
AI tooling installed onto the systems you already use, set up around one specific workflow that's eating your week, with the person who'll use it daily trained on it. The simplest way to see what AI in your business actually looks like before committing to more.
→ One workflow off your team's desk, end-to-end. Pays for itself inside the first month for most setups.
£500 — £1,500
1–3 days · fixed price
£3,500 — £7,500
5–10 days
Two automations from the patterns above, built directly into your systems. Workflow audit, team training, and written documentation included.
Typical outcome 10–20 hours/week of admin time freed. Teams handle 30–40% more volume without hiring. Owner gets evenings back.
£400 — £800 / mo
Cancel any time
New workflows added over time, refinements as the business changes, light troubleshooting. Keeps the setup current as the business evolves.
Typical outcome 1–2 new workflows installed per quarter. The setup that keeps growing with the business.
How engagements work
A short call to understand the business, the workflows eating your week, and whether what we do is a fit for what you need. Straightforward conversation. Sometimes the answer is "not yet" or "not us" — that's a useful answer too.
We sit with the people who actually do the work — alongside the owner — and watch how the day runs. By the end we can show you which 1–2 workflows are best automated first, and which are better left as they are. Honest scoping.
The tooling goes onto your systems with your accounts. The automations get built in your live environment. You see progress daily — the build stays open to you the whole way through.
One or two people on your team learn how the system works, where to step in, and how to extend it. Written documentation goes with them. If we're unavailable tomorrow, your business carries on.
A short call a month later to see how it's bedded in, what's failing, and what would help next. Most clients move into the retainer at this point. Some don't — that's also fine.
About
Started building on the web young — back when it was still small enough that you had to learn it by breaking it. Two decades on, the medium has cycled through desktop apps, mobile, the cloud, and now AI agents — but the instinct underneath hasn't changed: figure out how the system actually works, then build the missing piece.
The day job is senior consultant at a major global firm. The toolkit underneath it is exactly what g∞zel runs on: full-stack engineering, end-to-end project management, ownership of delivery backlogs, service and UX design, and the discipline to ship systems that become part of how the business actually runs — and stay there.
The agentic AI focus is more recent — since 2025. Outside the day job I've shipped production-grade multi-agent systems on current tooling (LangGraph, MCP, the modern stack), evaluated against real tasks, performing well in real conditions. AI didn't turn me into a builder; it just removed enough friction from one-person delivery that going independent finally made sense.
g∞zel is the result. The clients I want most are the ones a global consultancy overlooks: small and mid-sized UK businesses where one well-placed automation pays for itself inside a month. Credibility from the corporate consulting world; delivery by the same person, on your systems, for less.
Based in London. Father of one. Hiking, training, and competitive gaming when the laptop closes. Quiet obsession with the Apple / NeXT / Unix lineage and what good taste looks like applied to enterprise software. Drawn to the parts of a system that aren't working yet.
Recent work
Working demonstrations available on initial calls — real examples of AI agents handling document review, complaint investigation, and multi-step decisions. Happy to walk through how each was built and what we learned. The technical architecture is there if you want it; the business outcomes are there too.
Foundation engagement at a north London family-run warehouse. Two workflows automated; office admin freed up from data-entry to focus on operations oversight. Get in touch if you'd like to be the second.
Get in touch
— Tuned. Installed. Yours. — London, 2026. —